Challenge:
Lugano Caffè was entering a highly competitive coffee-machine market in Turkey dominated by major global brands such as Philips, Delonghi, Nespresso, Vestel, and large e-commerce marketplaces. The objective was to drive qualified leads and sales while maintaining profitable acquisition costs, with a significantly smaller budget than competitors.
Strategy:
I designed a performance-driven, full-funnel campaign centered on high-intent search terms, product-focused creative messaging, and a dedicated conversion-optimized landing page. The approach included:
- Audience segmentation for B2B & premium household buyers
- Automated bidding and real-time budget reallocation
- Conversion-rate optimization and UX refinements on the landing page
- Continuous monitoring of top-of-page competitiveness vs major brands
Execution Highlights:
- Built persuasive Turkish ad messaging and structured keyword strategy
- Implemented CRO changes based on user behavior insights
- Optimized campaign structure for scalable ROAS performance
Results
- ≈54 coffee machines sold at an average price of ~$2,250 per unit
- ~$120,000 revenue from ~$4,500 ad spend (exceptional ROAS)
- 51,900+ clicks and 611+ conversions
- 1.7M+ impressions and strong premium-brand visibility
- 37%+ Absolute Top-of-Page Rate, rivaling top retail and electronics brands
- Strengthened brand authority and product demand in a crowded market
Outcome:
The campaign proved that a data-driven performance strategy can outperform bigger-budget competitors, delivering profitable growth and positioning Lugano Caffè as a credible premium brand in the coffee-machine category.
