Summary
This project enhanced traffic and client acquisition for the Lugano Caffe Italian brand in the Turkish local market by using on-page SEO tactics without high-cost backlinks building.
Tactics Used in the Projects
- Focused on high-converting transactional-intent keywords that align with the business goals.
- Disavowed for black-hat links built by previous SEO agents or unintentional.
- Implemented on-page SEP optimization process, especially for category and product pages.
- Fixed technical issues in the Google Search Console Reports.
- Enhanced the loading speed of the website from 9 seconds to 2.33 seconds.
- Improved the readability of page content and added unique and business-owned visuals.
- Connected Google Merchant Center and implemented auto-sync technology.
- No backlink building was implemented at all.
Rank-winning Keywords list
- En İyi espresso markaları (Best espresso brands)
- İtalyan espresso markaları (Italian espresso brands)
- İtalyan çekirdek kahve (Italian coffee beans)
- Biyoçözünür espresso kapsül (Biodegradable espresso capsule)
- Biyobozunur espresso kapsül (Disolvable espresso capsule)
- Espresso pod kahve (Espresso coffee pod)
- Kahve Pod nedir (What is coffee pod)
- Espresso Pod Kahve Makinesi (Espresso pod machine)
- Espresso hakkında her şey (All you need to know about espresso)