I planned, launched, and optimized a paid social campaign to generate high-intent B2B leads for OnePlus Ambalaj’s plastic lotion pumps & caps, focused on North Africa (Morocco, Tunisia, Algeria)—with a specific business goal: recruiting exclusive agents, not only standard distributors.
Key Challenge (Very Niche Market)
This category is highly specialized and low-volume in terms of qualified decision-makers. The audience is narrow (packaging buyers, cosmetics/soap manufacturers, importers, agents), and the market is crowded with commodity suppliers—so the campaign had to:
- Filter out general “curious” traffic and attract commercially serious partners.
- Communicate value quickly to people who already know the category and compare on trust, consistency, and manufacturing capability.
Objectives
- Drive qualified inbound leads (Submit Form / “Get Quote”) from companies that can buy at scale.
- Acquire exclusive agents in target countries (market representatives with territory focus), not just distributors, by positioning OnePlus as a long-term manufacturing partner.
- Strengthen credibility through factory proof, production capacity, and product differentiation.
Strategy & Execution
- Campaign type: Lead Generation (Submit Form Lead) with “Get quote” / “Learn more” CTAs.
- Partner acquisition messaging: content crafted to appeal to agent-level opportunities (territory value, direct factory access, long-term partnership), while still capturing distributor inquiries.
- Creative testing (multi-format):
- Factory proof & production videos to establish scale and trust (“directly from our factory… no middlemen”).
- Product-focused designs featuring specs (e.g., 04 CC discharge rate for shampoo pumps).
- Spring-touchless / rust-free positioning addressing a major buyer concern: “No spring, no rust—just purity” / “Rust-free assurance for long-lasting quality.”
- Collection-style ads to showcase range and push product exploration.
- Ad variants used: voice-over pump + factory, factory video, spring-contactless video, full range design, springless design, factory image, shampoo design.
Performance Highlights (from the dashboard)
- Spend: TL 35,344.43 (Lifetime budget TL 42,000)
- Leads generated: 251 Submit Form Leads
- Cost per lead (CPL): TL 140.81
- Reach: 503,089
- Impressions: 1,574,560
- Frequency: 3.13
- CPM: TL 22.45
- Link clicks: 20,063 | CTR (link): 1.27% | CPC (link): TL 1.76
- Landing page views: 6,470 | Cost per LPV: TL 5.46
- All clicks: 66,180 | CTR (all): 4.20% | CPC (all): TL 0.53
Outcome
Despite the challenge of a very niche B2B audience, the campaign generated a steady pipeline of leads by combining factory credibility, spec-driven product messaging, and partner-focused positioning—supporting both immediate sales inquiries and the strategic goal of securing exclusive agents across the target territories
