At WorldFood Istanbul 2025, I managed the design and visual direction of TVO’s fair stand with one main goal: stop visitors in their tracks. The key attention driver was two large LED screens, positioned to catch traffic from a distance and pull people toward the stand.

The challenge was making a technical category feel clear and premium—while staying consistent with TVO’s identity and meeting tight production deadlines. I built the visual system for the booth (layout, typography, messaging hierarchy), designed the large-format stand artworks, and curated screen content that looked sharp, modern, and professional on display.

The result was a cohesive, high-impact stand presence that improved visibility, increased visitor engagement, and strengthened TVO’s credibility throughout the fair.