{"id":6021,"date":"2026-01-21T14:17:45","date_gmt":"2026-01-21T11:17:45","guid":{"rendered":"https:\/\/mhdziada.com\/?post_type=project&p=6021"},"modified":"2026-01-21T14:19:28","modified_gmt":"2026-01-21T11:19:28","slug":"influencer-marketing-celia-nutrition-x-esra-ertugrul","status":"publish","type":"project","link":"https:\/\/mhdziada.com\/ar\/project\/influencer-marketing-celia-nutrition-x-esra-ertugrul\/","title":{"rendered":"Influencer Marketing (Expert-Led Content Series): Celia Nutrition x Esra Ertu\u011frul"},"content":{"rendered":"\n

This project introduced an expert-led influencer collaboration for Celia Nutrition T\u00fcrkiye, featuring pediatric\/parenting educator Esra Ertu\u011frul, to build trust with parents and mothers of newborns through short, practical video content. The focus wasn\u2019t \u201cpromotion-first\u201d, it was value-first: answering real questions new parents search for every day, in a calm and credible tone that fits the sensitivity of the category.<\/p>\n\n\n\n

The campaign was structured as a series format on YouTube, making the content easy to binge and discover over time. Each episode tackled a clear topic (breastfeeding, milk adequacy, common challenges, positioning, preparation, and early-stage nutrition routines), helping Celia stay present in the parent journey as a supportive, informative brand rather than a sales message.<\/p>\n\n\n\n

Organic \u201cViral\u201d Reach (No Promotion)<\/h3>\n\n\n\n

A strong sign of product\u2013audience fit was that the series generated high view numbers organically, without any paid promotion. Several videos performed like evergreen \u201cmini-viral\u201d content in the parenting niche\u2014driven purely by search intent and shares. For example, \u201cYeni Do\u011fan Bebeklerde Beslenme S\u0131kl\u0131\u011f\u0131\u201d reached ~21K views, and \u201cDo\u011fru Emzirme Uygulamas\u0131\u201d reached ~17K views, proving the expert-led format could scale through value and relevance alone.<\/p>\n\n\n\n

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Beyond production, the work included coordinating the content plan, aligning the script direction with brand guidelines, managing publishing consistency, and shaping the visuals\/titles to maximize clarity and click-through; so the series feels like a reliable \u201cmini library\u201d for new parents and an evergreen trust asset for the brand.<\/p>\n\n\n\n

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