{"id":5933,"date":"2026-01-20T16:38:43","date_gmt":"2026-01-20T13:38:43","guid":{"rendered":"https:\/\/mhdziada.com\/?post_type=project&p=5933"},"modified":"2026-01-20T16:44:36","modified_gmt":"2026-01-20T13:44:36","slug":"celia-nutrition-turkey-website-development","status":"publish","type":"project","link":"https:\/\/mhdziada.com\/ar\/project\/celia-nutrition-turkey-website-development\/","title":{"rendered":"Celia Nutrition Turkey Website Development"},"content":{"rendered":"\n

The goal behind Celia Nutrition\u2019s Turkey website was to serve as a helpful guide for parents and a credible resource for professionals, providing informative, reassuring, and easy-to-navigate content.<\/p>\n\n\n\n

Celia is positioned as a long-established French brand (founded in 1927<\/strong>) with international presence (55+ countries<\/strong>), so the Turkish website needed to reflect that trust and heritage while keeping the tone simple and reassuring.<\/p>\n\n\n\n

To make the experience \u201cliving,\u201d I structured the site around real user intent. Parents typically arrive with questions first, not with a shopping mindset, so we built educational pathways<\/strong> through content sections like expert-led guidance and blog topics, while keeping \u201chow to buy\u201d clear and accessible.<\/p>\n\n\n\n

A key requirement was also compliance and responsibility: the website consistently reinforces that breast milk is the ideal nutrition<\/strong> and that follow-on formulas should be used with health professional advice<\/strong>, which was integrated into the experience without harming usability.<\/p>\n\n\n\n

On the platform side, we organized the ecosystem into practical sections: About<\/strong>, How to Buy<\/strong>, Experts<\/strong>, Events<\/strong>, Blog<\/strong>, and a dedicated Pharmacist Portal<\/strong>, so each audience finds their place quickly, while the brand stays consistent across every page.<\/p>\n\n\n\n

Overall, the result was a Turkish website that balances three things at once: education (answers), engagement (clarity + warmth), and action (guided purchase options)<\/strong>\u2014while maintaining the credibility expected in infant nutrition.<\/p>\n\n\n\n

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