{"id":5862,"date":"2026-01-19T16:15:29","date_gmt":"2026-01-19T13:15:29","guid":{"rendered":"https:\/\/mhdziada.com\/?post_type=project&p=5862"},"modified":"2026-01-19T16:27:06","modified_gmt":"2026-01-19T13:27:06","slug":"lotion-pump-paid-social-media-campaign-on-meta","status":"publish","type":"project","link":"https:\/\/mhdziada.com\/ar\/project\/lotion-pump-paid-social-media-campaign-on-meta\/","title":{"rendered":"Lotion Pump Paid Social Media Campaign on Meta (251 Niche Leads Acquired)"},"content":{"rendered":"\n
\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

I planned, launched, and optimized a paid social campaign to generate high-intent B2B leads<\/strong> for OnePlus Ambalaj\u2019s plastic lotion pumps & caps<\/strong>, focused on North Africa (Morocco, Tunisia, Algeria)<\/strong>\u2014with a specific business goal: recruiting exclusive agents<\/strong>, not only standard distributors.<\/p>\n\n\n\n

Key Challenge (Very Niche Market)<\/h4>\n\n\n\n

This category is highly specialized and low-volume in terms of qualified decision-makers<\/strong>. The audience is narrow (packaging buyers, cosmetics\/soap manufacturers, importers, agents), and the market is crowded with commodity suppliers\u2014so the campaign had to:<\/p>\n\n\n\n

    \n
  • Filter out general \u201ccurious\u201d traffic and attract commercially serious partners<\/strong>.<\/li>\n\n\n\n
  • Communicate value quickly to people who already know the category and compare on trust, consistency, and manufacturing capability<\/strong>.<\/li>\n<\/ul>\n\n\n\n

    Objectives<\/h4>\n\n\n\n
      \n
    • Drive qualified inbound leads<\/strong> (Submit Form \/ \u201cGet Quote\u201d) from companies that can buy at scale.<\/li>\n\n\n\n
    • Acquire exclusive agents<\/strong> in target countries (market representatives with territory focus), not just distributors<\/strong>, by positioning OnePlus as a long-term manufacturing partner.<\/li>\n\n\n\n
    • Strengthen credibility through factory proof<\/strong>, production capacity, and product differentiation.<\/li>\n<\/ul>\n\n\n\n

      Strategy & Execution<\/h4>\n\n\n\n
        \n
      • Campaign type:<\/strong> Lead Generation (Submit Form Lead) with \u201cGet quote\u201d \/ \u201cLearn more\u201d CTAs.<\/li>\n\n\n\n
      • Partner acquisition messaging:<\/strong> content crafted to appeal to agent-level opportunities<\/strong> (territory value, direct factory access, long-term partnership), while still capturing distributor inquiries.<\/li>\n\n\n\n
      • Creative testing (multi-format):<\/strong>\n
          \n
        • Factory proof & production videos<\/strong> to establish scale and trust (\u201cdirectly from our factory\u2026 no middlemen\u201d).<\/li>\n\n\n\n
        • Product-focused designs<\/strong> featuring specs (e.g., 04 CC discharge rate<\/strong> for shampoo pumps).<\/li>\n\n\n\n
        • Spring-touchless \/ rust-free positioning<\/strong> addressing a major buyer concern: \u201cNo spring, no rust\u2014just purity\u201d<\/em> \/ \u201cRust-free assurance for long-lasting quality.\u201d<\/em><\/li>\n\n\n\n
        • Collection-style ads<\/strong> to showcase range and push product exploration.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
        • Ad variants used:<\/strong> voice-over pump + factory, factory video, spring-contactless video, full range design, springless design, factory image, shampoo design.<\/li>\n<\/ul>\n\n\n\n

          Performance Highlights (from the dashboard)<\/h4>\n\n\n\n
            \n
          • Spend:<\/strong> TL 35,344.43<\/strong> (Lifetime budget TL 42,000<\/strong>)<\/li>\n\n\n\n
          • Leads generated:<\/strong> 251 Submit Form Leads<\/strong><\/li>\n\n\n\n
          • Cost per lead (CPL):<\/strong> TL 140.81<\/strong><\/li>\n\n\n\n
          • Reach:<\/strong> 503,089<\/strong><\/li>\n\n\n\n
          • Impressions:<\/strong> 1,574,560<\/strong><\/li>\n\n\n\n
          • Frequency:<\/strong> 3.13<\/strong><\/li>\n\n\n\n
          • CPM:<\/strong> TL 22.45<\/strong><\/li>\n\n\n\n
          • Link clicks:<\/strong> 20,063<\/strong> | CTR (link): 1.27%<\/strong> | CPC (link): TL 1.76<\/strong><\/li>\n\n\n\n
          • Landing page views:<\/strong> 6,470<\/strong> | Cost per LPV:<\/strong> TL 5.46<\/strong><\/li>\n\n\n\n
          • All clicks:<\/strong> 66,180<\/strong> | CTR (all): 4.20%<\/strong> | CPC (all): TL 0.53<\/strong><\/li>\n<\/ul>\n\n\n\n

            Outcome<\/h4>\n\n\n\n

            Despite the challenge of a very niche B2B audience<\/strong>, the campaign generated a steady pipeline of leads by combining factory credibility<\/strong>, spec-driven product messaging<\/strong>, and partner-focused positioning<\/strong>\u2014supporting both immediate sales inquiries and the strategic goal of securing exclusive agents<\/strong> across the target territories<\/p>\n\n\n\n

            <\/p>\n","protected":false},"featured_media":5884,"template":"","format":"standard","meta":{"_acf_changed":true},"project-category":[97],"class_list":["post-5862","project","type-project","status-publish","format-standard","has-post-thumbnail","hentry","project-category-seo-sem"],"acf":[],"yoast_head":"\nLotion Pump Paid Social Media Campaign on Meta (251 Niche Leads Acquired)<\/title>\n<meta name=\"description\" content=\"This campaign created a scalable lead pipeline for the lotion pump category by combining high-trust factory storytelling.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mhdziada.com\/ar\/project\/lotion-pump-paid-social-media-campaign-on-meta\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lotion Pump Paid Social Media Campaign on Meta (251 Niche Leads Acquired)\" \/>\n<meta property=\"og:description\" content=\"This campaign created a scalable lead pipeline for the lotion pump category by combining high-trust factory storytelling.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mhdziada.com\/ar\/project\/lotion-pump-paid-social-media-campaign-on-meta\/\" \/>\n<meta property=\"og:site_name\" content=\"Mohamad Ziada\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mohamad.Ziada.93\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-19T13:27:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mhdziada.com\/wp-content\/uploads\/2026\/01\/Lotion-Pump-Paid-Social-Media-Campaign-on-Meta-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"867\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@mhd_ziada\" \/>\n<meta name=\"twitter:label1\" content=\"\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 \u062f\u0642\u0627\u0626\u0642\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mhdziada.com\\\/ar\\\/project\\\/lotion-pump-paid-social-media-campaign-on-meta\\\/\",\"url\":\"https:\\\/\\\/mhdziada.com\\\/ar\\\/project\\\/lotion-pump-paid-social-media-campaign-on-meta\\\/\",\"name\":\"Lotion Pump Paid Social Media Campaign on Meta (251 Niche Leads Acquired)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mhdziada.com\\\/ar\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mhdziada.com\\\/ar\\\/project\\\/lotion-pump-paid-social-media-campaign-on-meta\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mhdziada.com\\\/ar\\\/project\\\/lotion-pump-paid-social-media-campaign-on-meta\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mhdziada.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Lotion-Pump-Paid-Social-Media-Campaign-on-Meta-3.png\",\"datePublished\":\"2026-01-19T13:15:29+00:00\",\"dateModified\":\"2026-01-19T13:27:06+00:00\",\"description\":\"This campaign created a scalable lead pipeline for the lotion pump category by combining high-trust factory storytelling.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mhdziada.com\\\/ar\\\/project\\\/lotion-pump-paid-social-media-campaign-on-meta\\\/#breadcrumb\"},\"inLanguage\":\"ar\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mhdziada.com\\\/ar\\\/project\\\/lotion-pump-paid-social-media-campaign-on-meta\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ar\",\"@id\":\"https:\\\/\\\/mhdziada.com\\\/ar\\\/project\\\/lotion-pump-paid-social-media-campaign-on-meta\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mhdziada.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Lotion-Pump-Paid-Social-Media-Campaign-on-Meta-3.png\",\"contentUrl\":\"https:\\\/\\\/mhdziada.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Lotion-Pump-Paid-Social-Media-Campaign-on-Meta-3.png\",\"width\":867,\"height\":650},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mhdziada.com\\\/ar\\\/project\\\/lotion-pump-paid-social-media-campaign-on-meta\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629\",\"item\":\"https:\\\/\\\/mhdziada.com\\\/ar\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\\\/\\\/mhdziada.com\\\/ar\\\/projects\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Lotion Pump Paid Social Media Campaign on Meta (251 Niche Leads Acquired)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mhdziada.com\\\/ar\\\/#website\",\"url\":\"https:\\\/\\\/mhdziada.com\\\/ar\\\/\",\"name\":\"Mohamad Ziada\",\"description\":\"B2B & B2C Digital Marketing Director\",\"publisher\":{\"@id\":\"https:\\\/\\\/mhdziada.com\\\/ar\\\/#\\\/schema\\\/person\\\/73e3144e6a48da701d24ff3a96c8d5b4\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mhdziada.com\\\/ar\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ar\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/mhdziada.com\\\/ar\\\/#\\\/schema\\\/person\\\/73e3144e6a48da701d24ff3a96c8d5b4\",\"name\":\"Mohamad Ziada\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ar\",\"@id\":\"https:\\\/\\\/mhdziada.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/WhatsApp-Image-2020-01-01-at-4.35.04-PM.jpg\",\"url\":\"https:\\\/\\\/mhdziada.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/WhatsApp-Image-2020-01-01-at-4.35.04-PM.jpg\",\"contentUrl\":\"https:\\\/\\\/mhdziada.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/WhatsApp-Image-2020-01-01-at-4.35.04-PM.jpg\",\"width\":1280,\"height\":853,\"caption\":\"Mohamad Ziada\"},\"logo\":{\"@id\":\"https:\\\/\\\/mhdziada.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/WhatsApp-Image-2020-01-01-at-4.35.04-PM.jpg\"},\"description\":\"\u0645\u062d\u0645\u062f \u0632\u064a\u0627\u062f\u0647: \u0645\u062e\u062a\u0635 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0641\u064a \u0645\u062c\u0645\u0648\u0639\u0629 MenaGate \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a\u0629\u060c \u0634\u0631\u064a\u0643\u064c \u0645\u0624\u0633\u0633 \u0648\u0645\u062e\u062a\u0635 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0641\u064a \u0643\u0632\u0644\u0643 \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a kuzluk.co\u060c \u0645\u062d\u062a\u0631\u0641 \u062a\u062e\u0637\u064a\u0637 \u0625\u0639\u0644\u0627\u0645\u064a \u0645\u0639\u062a\u0645\u062f \u0645\u0646 Facebook (Accredited Media Planning Professional). \u064a\u062a\u0645\u062b\u0644 \u0634\u0641\u063a\u064a \u0641\u064a \u062a\u0639\u0644\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0629 Programmatic Ads \u0648\u0627\u0644\u0639\u0645\u0644 \u0628\u0647\u0627. \u0637\u0627\u0644\u0628\u064c \u0645\u062f\u0649 \u0627\u0644\u062d\u064a\u0627\u0629.\",\"sameAs\":[\"http:\\\/\\\/kuzluk.co\",\"https:\\\/\\\/www.facebook.com\\\/Mohamad.Ziada.93\",\"https:\\\/\\\/x.com\\\/https:\\\/\\\/twitter.com\\\/mhd_ziada\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lotion Pump Paid Social Media Campaign on Meta (251 Niche Leads Acquired)","description":"This campaign created a scalable lead pipeline for the lotion pump category by combining high-trust factory storytelling.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mhdziada.com\/ar\/project\/lotion-pump-paid-social-media-campaign-on-meta\/","og_locale":"ar_AR","og_type":"article","og_title":"Lotion Pump Paid Social Media Campaign on Meta (251 Niche Leads Acquired)","og_description":"This campaign created a scalable lead pipeline for the lotion pump category by combining high-trust factory storytelling.","og_url":"https:\/\/mhdziada.com\/ar\/project\/lotion-pump-paid-social-media-campaign-on-meta\/","og_site_name":"Mohamad Ziada","article_publisher":"https:\/\/www.facebook.com\/Mohamad.Ziada.93","article_modified_time":"2026-01-19T13:27:06+00:00","og_image":[{"width":867,"height":650,"url":"https:\/\/mhdziada.com\/wp-content\/uploads\/2026\/01\/Lotion-Pump-Paid-Social-Media-Campaign-on-Meta-3.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@mhd_ziada","twitter_misc":{"\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631":"6 \u062f\u0642\u0627\u0626\u0642"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mhdziada.com\/ar\/project\/lotion-pump-paid-social-media-campaign-on-meta\/","url":"https:\/\/mhdziada.com\/ar\/project\/lotion-pump-paid-social-media-campaign-on-meta\/","name":"Lotion Pump Paid Social Media Campaign on Meta (251 Niche Leads Acquired)","isPartOf":{"@id":"https:\/\/mhdziada.com\/ar\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mhdziada.com\/ar\/project\/lotion-pump-paid-social-media-campaign-on-meta\/#primaryimage"},"image":{"@id":"https:\/\/mhdziada.com\/ar\/project\/lotion-pump-paid-social-media-campaign-on-meta\/#primaryimage"},"thumbnailUrl":"https:\/\/mhdziada.com\/wp-content\/uploads\/2026\/01\/Lotion-Pump-Paid-Social-Media-Campaign-on-Meta-3.png","datePublished":"2026-01-19T13:15:29+00:00","dateModified":"2026-01-19T13:27:06+00:00","description":"This campaign created a scalable lead pipeline for the lotion pump category by combining high-trust factory storytelling.","breadcrumb":{"@id":"https:\/\/mhdziada.com\/ar\/project\/lotion-pump-paid-social-media-campaign-on-meta\/#breadcrumb"},"inLanguage":"ar","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mhdziada.com\/ar\/project\/lotion-pump-paid-social-media-campaign-on-meta\/"]}]},{"@type":"ImageObject","inLanguage":"ar","@id":"https:\/\/mhdziada.com\/ar\/project\/lotion-pump-paid-social-media-campaign-on-meta\/#primaryimage","url":"https:\/\/mhdziada.com\/wp-content\/uploads\/2026\/01\/Lotion-Pump-Paid-Social-Media-Campaign-on-Meta-3.png","contentUrl":"https:\/\/mhdziada.com\/wp-content\/uploads\/2026\/01\/Lotion-Pump-Paid-Social-Media-Campaign-on-Meta-3.png","width":867,"height":650},{"@type":"BreadcrumbList","@id":"https:\/\/mhdziada.com\/ar\/project\/lotion-pump-paid-social-media-campaign-on-meta\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629","item":"https:\/\/mhdziada.com\/ar\/"},{"@type":"ListItem","position":2,"name":"Projects","item":"https:\/\/mhdziada.com\/ar\/projects\/"},{"@type":"ListItem","position":3,"name":"Lotion Pump Paid Social Media Campaign on Meta (251 Niche Leads Acquired)"}]},{"@type":"WebSite","@id":"https:\/\/mhdziada.com\/ar\/#website","url":"https:\/\/mhdziada.com\/ar\/","name":"Mohamad Ziada","description":"B2B & B2C Digital Marketing Director","publisher":{"@id":"https:\/\/mhdziada.com\/ar\/#\/schema\/person\/73e3144e6a48da701d24ff3a96c8d5b4"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mhdziada.com\/ar\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ar"},{"@type":["Person","Organization"],"@id":"https:\/\/mhdziada.com\/ar\/#\/schema\/person\/73e3144e6a48da701d24ff3a96c8d5b4","name":"Mohamad Ziada","image":{"@type":"ImageObject","inLanguage":"ar","@id":"https:\/\/mhdziada.com\/wp-content\/uploads\/2020\/02\/WhatsApp-Image-2020-01-01-at-4.35.04-PM.jpg","url":"https:\/\/mhdziada.com\/wp-content\/uploads\/2020\/02\/WhatsApp-Image-2020-01-01-at-4.35.04-PM.jpg","contentUrl":"https:\/\/mhdziada.com\/wp-content\/uploads\/2020\/02\/WhatsApp-Image-2020-01-01-at-4.35.04-PM.jpg","width":1280,"height":853,"caption":"Mohamad Ziada"},"logo":{"@id":"https:\/\/mhdziada.com\/wp-content\/uploads\/2020\/02\/WhatsApp-Image-2020-01-01-at-4.35.04-PM.jpg"},"description":"\u0645\u062d\u0645\u062f \u0632\u064a\u0627\u062f\u0647: \u0645\u062e\u062a\u0635 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0641\u064a \u0645\u062c\u0645\u0648\u0639\u0629 MenaGate \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a\u0629\u060c \u0634\u0631\u064a\u0643\u064c \u0645\u0624\u0633\u0633 \u0648\u0645\u062e\u062a\u0635 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0641\u064a \u0643\u0632\u0644\u0643 \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a kuzluk.co\u060c \u0645\u062d\u062a\u0631\u0641 \u062a\u062e\u0637\u064a\u0637 \u0625\u0639\u0644\u0627\u0645\u064a \u0645\u0639\u062a\u0645\u062f \u0645\u0646 Facebook (Accredited Media Planning Professional). \u064a\u062a\u0645\u062b\u0644 \u0634\u0641\u063a\u064a \u0641\u064a \u062a\u0639\u0644\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0629 Programmatic Ads \u0648\u0627\u0644\u0639\u0645\u0644 \u0628\u0647\u0627. \u0637\u0627\u0644\u0628\u064c \u0645\u062f\u0649 \u0627\u0644\u062d\u064a\u0627\u0629.","sameAs":["http:\/\/kuzluk.co","https:\/\/www.facebook.com\/Mohamad.Ziada.93","https:\/\/x.com\/https:\/\/twitter.com\/mhd_ziada"]}]}},"_links":{"self":[{"href":"https:\/\/mhdziada.com\/ar\/wp-json\/wp\/v2\/project\/5862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mhdziada.com\/ar\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/mhdziada.com\/ar\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mhdziada.com\/ar\/wp-json\/wp\/v2\/media\/5884"}],"wp:attachment":[{"href":"https:\/\/mhdziada.com\/ar\/wp-json\/wp\/v2\/media?parent=5862"}],"wp:term":[{"taxonomy":"project-category","embeddable":true,"href":"https:\/\/mhdziada.com\/ar\/wp-json\/wp\/v2\/project-category?post=5862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}