{"id":5797,"date":"2025-12-31T15:03:11","date_gmt":"2025-12-31T12:03:11","guid":{"rendered":"https:\/\/mhdziada.com\/?post_type=project&#038;p=5797"},"modified":"2025-12-31T15:40:44","modified_gmt":"2025-12-31T12:40:44","slug":"achieving-200k-with-google-ads-26-7x-roas","status":"publish","type":"project","link":"https:\/\/mhdziada.com\/ar\/project\/achieving-200k-with-google-ads-26-7x-roas\/","title":{"rendered":"Achieving $200K with Google Ads (26.7X ROAS) &#8211; Coffee Machine"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"259\" src=\"https:\/\/mhdziada.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-31-142813-1024x259.png\" alt=\"\" class=\"wp-image-5810\" srcset=\"https:\/\/mhdziada.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-31-142813-1024x259.png 1024w, https:\/\/mhdziada.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-31-142813-300x76.png 300w, https:\/\/mhdziada.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-31-142813-768x194.png 768w, https:\/\/mhdziada.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-31-142813.png 1454w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"649\" height=\"602\" src=\"https:\/\/mhdziada.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-31-1445222.png\" alt=\"\" class=\"wp-image-5800\" srcset=\"https:\/\/mhdziada.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-31-1445222.png 649w, https:\/\/mhdziada.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-31-1445222-300x278.png 300w\" sizes=\"auto, (max-width: 649px) 100vw, 649px\" \/><\/figure>\n\n\n\n<p><strong>Challenge<\/strong>:<\/p>\n\n\n\n<p>Lugano Caff\u00e8 was entering a highly competitive coffee-machine market in Turkey dominated by major global brands such as Philips, Delonghi, Nespresso, Vestel, and large e-commerce marketplaces. The objective was to drive qualified leads and sales while maintaining profitable acquisition costs, <strong>with a significantly smaller budget than competitors<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Strategy<\/strong>:<\/h3>\n\n\n\n<p>I designed a <strong>performance-driven, full-funnel campaign<\/strong> centered on high-intent search terms, product-focused creative messaging, and a dedicated conversion-optimized landing page. The approach included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Audience segmentation for B2B &amp; premium household buyers<\/li>\n\n\n\n<li>Automated bidding and real-time budget reallocation<\/li>\n\n\n\n<li>Conversion-rate optimization and UX refinements on the landing page<\/li>\n\n\n\n<li>Continuous monitoring of <strong>top-of-page competitiveness vs major brands<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Execution Highlights<\/strong>:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Built persuasive Turkish ad messaging and structured keyword strategy<\/li>\n\n\n\n<li>Implemented CRO changes based on user behavior insights<\/li>\n\n\n\n<li>Optimized campaign structure for scalable ROAS performance<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Results<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u224854 coffee machines sold at an average price of ~$2,250 per unit<\/strong><\/li>\n\n\n\n<li><strong>~$120,000 revenue from ~$4,500 ad spend<\/strong> (exceptional ROAS)<\/li>\n\n\n\n<li><strong>51,900+ clicks and 611+ conversions<\/strong><\/li>\n\n\n\n<li><strong>1.7M+ impressions and strong premium-brand visibility<\/strong><\/li>\n\n\n\n<li><strong>37%+ Absolute Top-of-Page Rate<\/strong>, rivaling top retail and electronics brands<\/li>\n\n\n\n<li>Strengthened brand authority and product demand in a crowded market<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Outcome<\/strong>:<\/h3>\n\n\n\n<p>The campaign proved that <strong>a data-driven performance strategy can outperform bigger-budget competitors<\/strong>, delivering profitable growth and positioning Lugano Caff\u00e8 as a credible premium brand in the coffee-machine category.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"371\" src=\"https:\/\/mhdziada.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-31-143028-1024x371.png\" alt=\"\" class=\"wp-image-5806\" srcset=\"https:\/\/mhdziada.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-31-143028-1024x371.png 1024w, https:\/\/mhdziada.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-31-143028-300x109.png 300w, https:\/\/mhdziada.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-31-143028-768x278.png 768w, https:\/\/mhdziada.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-31-143028-1536x557.png 1536w, https:\/\/mhdziada.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-31-143028.png 1884w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"355\" src=\"https:\/\/mhdziada.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-31-142913-1024x355.png\" alt=\"\" class=\"wp-image-5798\" srcset=\"https:\/\/mhdziada.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-31-142913-1024x355.png 1024w, https:\/\/mhdziada.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-31-142913-300x104.png 300w, https:\/\/mhdziada.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-31-142913-768x267.png 768w, https:\/\/mhdziada.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-31-142913-1536x533.png 1536w, https:\/\/mhdziada.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-31-142913.png 1907w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"369\" src=\"https:\/\/mhdziada.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-31-142939-1024x369.png\" alt=\"\" class=\"wp-image-5808\" srcset=\"https:\/\/mhdziada.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-31-142939-1024x369.png 1024w, https:\/\/mhdziada.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-31-142939-300x108.png 300w, https:\/\/mhdziada.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-31-142939-768x277.png 768w, https:\/\/mhdziada.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-31-142939-1536x554.png 1536w, https:\/\/mhdziada.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-31-142939.png 1825w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-2048x2048 is-resized\"><a href=\"https:\/\/luganocaffe.com.tr\/lidola-pro-otomatik-kahve-makinesi\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"285\" height=\"2048\" src=\"https:\/\/mhdziada.com\/wp-content\/uploads\/2025\/12\/screencapture-luganocaffe-tr-lidola-pro-otomatik-kahve-makinesi-2025-12-31-15_05_32-285x2048.webp\" alt=\"\" class=\"wp-image-5814\" style=\"aspect-ratio:0.13916023177507822;width:417px;height:auto\" srcset=\"https:\/\/mhdziada.com\/wp-content\/uploads\/2025\/12\/screencapture-luganocaffe-tr-lidola-pro-otomatik-kahve-makinesi-2025-12-31-15_05_32-285x2048.webp 285w, https:\/\/mhdziada.com\/wp-content\/uploads\/2025\/12\/screencapture-luganocaffe-tr-lidola-pro-otomatik-kahve-makinesi-2025-12-31-15_05_32-scaled.webp 356w\" sizes=\"auto, (max-width: 285px) 100vw, 285px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":5806,"template":"","format":"standard","meta":{"_acf_changed":false},"project-category":[97],"class_list":["post-5797","project","type-project","status-publish","format-standard","has-post-thumbnail","hentry","project-category-seo-sem"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Achieving $200K with Google Ads (26.7X ROAS) - Coffee Machine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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