At IBS Istanbul 2024, the stand experience for Celia Nutrition was built around one clear idea: create a space that parents actually want to step into, enjoy, and remember; while making the brand instantly recognizable in every photo taken.

The centerpiece of the concept was two mini photo studios inside the stand. They were designed as friendly, “Instagrammable” corners that naturally attracted mothers and families to take memorable pictures. Every detail: balloon walls, color harmony, framing, and placement, was planned so the Celia name appears clearly in the background or on branded balloons, turning each photo into organic brand exposure without feeling forced.

In parallel, the stand visuals were structured to strengthen product recognition. The baby formula can shape was turned into a strong visual signature through large-format elements and positioning, so even from a distance, visitors could quickly connect the stand to the Celia Nutrition product line.

Overall, the result was an interactive stand that combined brand visibility + emotional engagement: families enjoyed the experience, photos spread the brand naturally, and Celia’s packaging became easier to recognize at a glance.