I planned and executed a full email marketing program across multiple brands (OnePlus Packaging, TVO Vegetable Oil, and Lugano), turning key business moments—product launches and major exhibitions—into structured campaigns that generated engagement and kept leads warm.

The work covered the full cycle: building campaign concepts, writing localized subject lines and email copy (TR/EN), preparing newsletter layouts and visuals, launching sends to segmented lists, and monitoring performance to improve results over time.

Across campaigns (invitations, last-call reminders, stand visit “thank you” emails, exhibition highlights, catalog sharing, and product announcements), deliverability remained consistently high (97–100%), and open rates reached up to 44%+ (with top campaigns peaking at 56%) while sending to audiences as large as 13,345 recipients.

This project created a repeatable email engine that supported exhibition ROI, strengthened partner communication, and improved engagement through continuous optimization and performance tracking.