In This project I led the content development and design for Lugano Caffe’s product catalogue, blending sophisticated visuals with compelling product storytelling to enhance the brand’s premium appeal. Key responsibilities included:

• Content Structuring: Organized the catalogue’s flow to present products in a way that highlights their unique qualities, making it easy for consumers to navigate and understand offerings.
• Visual Design: Created elegant layouts that mirror the luxurious nature of the Lugano Caffe brand, incorporating high-quality imagery and sleek typography.
• Product Descriptions: Wrote clear and engaging product descriptions that emphasize the brand’s craftsmanship, sourcing, and quality standards.
• Brand Consistency: Ensured all visual and textual elements aligned with the brand’s identity, enhancing recognition across all consumer touchpoints.
• Print and Digital Adaptations: Developed versions of the catalogue for both print and digital distribution, optimizing each for its respective medium.

This project enhanced my ability to fuse content and design into a cohesive narrative that strengthens brand positioning and appeals to high-end markets.