This project focused on building a packaging look that feels bold on shelf, clear at first glance, and consistent across formats, from PET bottles to tins and industrial packs. The challenge was to keep a strong “family identity” while still making each product easy to recognize by use-case (sunflower oil, frying fat, vegetable ghee, baklava ghee, etc.) and by size (1L, 4L, 16L, 18L).

The design system was built around high-contrast brand colors (green + yellow), a clean hierarchy for product naming, and attracting visuals that connect the product to real cooking moments.

The result was a unified packaging range that strengthens brand recognition, improves shelf visibility, and makes the product portfolio easier to sell across multiple channels and markets.

Some of the product range designs in this project: