Summary

This project enhanced traffic and client acquisition for the Lugano Caffe Italian brand in the Turkish local market by using on-page SEO tactics without high-cost backlinks building.

Tactics Used in the Projects

1. Focused on high-converting transactional-intent keywords that align with the business goals.
2. Disavowed for black-hat links built by previous SEO agents or unintentional.
3. Implemented on-page SEP optimization process, especially for category and product pages.
4. Fixed technical issues in the Google Search Console Reports.
5. Enhanced the loading speed of the website from 9 seconds to 2.33 seconds.
6. Improved the readability of page content and added unique and business-owned visuals.
7. Connected Google Merchant Center and implemented auto-sync technology.
8. No backlink building was implemented at all.

Rank-winning Keywords list

1. En İyi espresso markaları (Best espresso brands)
2. İtalyan espresso markaları (Italian espresso brands)
3. İtalyan çekirdek kahve (Italian coffee beans)
4. Biyoçözünür espresso kapsül (Biodegradable espresso capsule)
5. Biyobozunur espresso kapsül (Disolvable espresso capsule)
6. Espresso pod kahve (Espresso coffee pod)
7. Kahve Pod nedir (What is coffee pod)
8. Espresso Pod Kahve Makinesi (Espresso pod machine)
9. Espresso hakkında her şey (All you need to know about espresso)

SERP Top Rankings & Positions